First Lady Michelle Obama speaks at the Walmart announcement initiative to make food healthier and more affordable in Washington, January 20
The Guardian: Michelle Obama is to back plans by the world’s biggest retailer, Walmart, to provide its customers healthier and more affordable food options as part of a drive to cut US obesity levels. The first lady has made promoting healthy eating her key initiative in the White House. She will join Walmart representatives at a press conference to launch the initiative later today.
Walmart is planning to cut prices on thousands of its packaged foods, reduce fat and salt content, and cut the prices of fresh fruit and vegetables. The retailer is also expected to address the problem of “food deserts” – poor urban areas that do not have supermarkets. By 2015, the company hopes to have lowered sodium content by 25% and sugar by 10% in its processed goods, and to have phased out any remaining trans-fats.