Time: White House Embraces March Madness To Sell Obamacare
The administration has marshaled athletes, coaches, and sports celebrities to help sell the law to the so-called “young invincibles,” whose participation is vital to the success of the insurance marketplaces, according to a White House official who described the blitz….
The field of teams in the college basketball tournament was set to be chosen on Sunday, also known as “Selection Sunday.” On Monday, the White House will release a “16 Sweetest Reasons to Get Covered” bracket listing the top reasons to get health insurance, along with a new web video featuring top college basketball coaches. The bracket will be updated all week to reflect the results of an online survey. The bracket is timed to coincide with the release of President Barack Obama’s selections for his own NCAA tournament bracket on Wednesday, the White House official said.
Additionally, ads paid for by the Department of Health and Human Services featuring LeBron James, Magic Johnson and Alonzo Mourning will air during March Madness games and on ESPN, ABC, TNT and NBAtv, while the agency is targeting digital ads to basketball supporters. Administration officials including Chief of Staff Denis McDonough and Senior Advisor Dan Pfeiffer have called into sports radio stations across the country to promote insurance enrollment.
USA TODAY: Obama team uses March Madness to sell health care plan
On Monday, Obama — who is planning to release his annual NCAA tournament picks this week — will be interviewed by the Univision Radio program Locura Deportiva(“Sports Madness”). That session tips off a string of interviews with administration officials seeking to sell the health care plan…..
Throughout March Madness, a variety of administration officials — including McDonough, Education Secretary Arne Duncan and health care adviser Phil Schiliro — will sit for interviews on sports talk radio stations across the country, another tactic the administration has used in recent weeks. Past targets have included media markets in Atlanta, Austin, Cleveland, Detroit, Houston, Miami, Nashville, Oklahoma City, Philadelphia and Tampa. Administration supporters will also hit the airwaves during the health care push. On Monday, Dan Rooney, chairman of the Pittsburgh Steelers, will be interviewed on a Steel City radio station.
On Thursday — the start of the Round of 64 in the men’s tournament — athletes who have helped the administration promote its health care plan in the past will participate in what the White House calls a “social media day of action,” seeking to drive traffic to websites that are linked to HealthCare.gov. Participants include basketball’s Kobe Bryant and football’s Victor Cruz