Time: White House Embraces March Madness To Sell Obamacare
The administration has marshaled athletes, coaches, and sports celebrities to help sell the law to the so-called “young invincibles,” whose participation is vital to the success of the insurance marketplaces, according to a White House official who described the blitz….
The field of teams in the college basketball tournament was set to be chosen on Sunday, also known as “Selection Sunday.” On Monday, the White House will release a “16 Sweetest Reasons to Get Covered” bracket listing the top reasons to get health insurance, along with a new web video featuring top college basketball coaches. The bracket will be updated all week to reflect the results of an online survey. The bracket is timed to coincide with the release of President Barack Obama’s selections for his own NCAA tournament bracket on Wednesday, the White House official said.
Additionally, ads paid for by the Department of Health and Human Services featuring LeBron James, Magic Johnson and Alonzo Mourning will air during March Madness games and on ESPN, ABC, TNT and NBAtv, while the agency is targeting digital ads to basketball supporters. Administration officials including Chief of Staff Denis McDonough and Senior Advisor Dan Pfeiffer have called into sports radio stations across the country to promote insurance enrollment.
USA TODAY: Obama team uses March Madness to sell health care plan
On Monday, Obama — who is planning to release his annual NCAA tournament picks this week — will be interviewed by the Univision Radio program Locura Deportiva(“Sports Madness”). That session tips off a string of interviews with administration officials seeking to sell the health care plan…..
Throughout March Madness, a variety of administration officials — including McDonough, Education Secretary Arne Duncan and health care adviser Phil Schiliro — will sit for interviews on sports talk radio stations across the country, another tactic the administration has used in recent weeks. Past targets have included media markets in Atlanta, Austin, Cleveland, Detroit, Houston, Miami, Nashville, Oklahoma City, Philadelphia and Tampa. Administration supporters will also hit the airwaves during the health care push. On Monday, Dan Rooney, chairman of the Pittsburgh Steelers, will be interviewed on a Steel City radio station.
On Thursday — the start of the Round of 64 in the men’s tournament — athletes who have helped the administration promote its health care plan in the past will participate in what the White House calls a “social media day of action,” seeking to drive traffic to websites that are linked to HealthCare.gov. Participants include basketball’s Kobe Bryant and football’s Victor Cruz
Youth Guidance: President Obama Invites BAM Program Back To The White House
President Obama has invited Youth Guidance’s Becoming a Man (B.A.M.) program back to Washington D.C. to kick off a new White House initiative called “My Brother’s Keeper.” Three B.A.M. students from Hyde Park High School, along with B.A.M. Lead Supervisor, Marshaun Bacon, and Youth Guidance Board Member, Stuart Taylor, will visit the White House Thursday and Friday. The President’s initiative will support young male minorities by bringing foundations and companies together to find ways to keep young men in school and out of the criminal justice system.
USA Today: Obama Plans Program To Aid Minority Men
As part of the new effort, businesses and foundations would seek to develop strategies designed to help young men at critical and vulnerable parts of their lives. Goals range from helping boys get to school on time to avoiding problems with the criminal justice system. Ideas include promoting literacy, early childhood education and healthy lifestyles, as well as disrupting what one official called “the school-to-prison pipeline.” “My Brother’s Keeper” also involves a review of existing federal programs designed to address the challenges facing young men, discarding those that don’t work and improving those that do — “all within existing federal resources,” one official said. One official said the goal of “My Brother’s Keeper” is “to make sure that every young man of color who is willing to work hard and lift himself up has an opportunity to get ahead and reach his full potential.”
Yahoo: Obama Embraces A Lifelong Cause: Helping Minority Boys Succeed
“I never signed a Father’s Day card before,” the young man explained as the president opened the card. “I’ve never signed a Father’s Day card, either,” Obama replied, according to an aide, improbably closing the distance between the Chicago teens and the American president. It was an intimate, private moment that moved him. On Thursday afternoon, Obama will be addressing the same set of issues in a far more public way. Three of the BAM teens will return to the White House for Obama’s unveiling of a new initiative partly inspired by the Chicago program. As part of “My Brother’s Keeper,” as the new campaign is known, the White House will bring together nonprofits, foundations and private businesses to endorse and test out programs designed to help young minority men graduate from high school, stay out of juvenile detention centers and prisons, and train for and get good jobs.