Don’t know if you remember a piece in the New York Times last month by Nicholas Confessore titled ‘Small Donors Are Slow to Return to the Obama Fold’:
“They were once among President Obama’s most loyal supporters and a potent symbol of his political brand: voters of moderate means who dug deep for the candidate and his message of hope and change, sending him $10 or $25 or $50 every few weeks or months. But in recent months, the frustration and disillusionment that have dragged down Mr. Obama’s approval ratings have crept into the ranks of his vaunted small-donor army, underscoring the challenges he faces as he seeks to rekindle grass-roots enthusiasm for his re-election bid.”
After yesterday’s third quarter figures it’ll be, eh, interesting to see if Confessore does a follow-up piece.
As Adam Sorensen (Time) put it: ” ….. The precise breakdown for the third quarter won’t be available for another few days, but there’s enough out there to tell us that the small-dollar donors have not, in fact, been “Slow to Return to the Obama Fold.” According to the Obama campaign, some 600,000 people gave to the cause during this last reporting period at an average of $56 per donation. In the prior quarter, there were around 550,000 donors giving an average of $69. When the campaign filed with FEC, that worked out to be $22 million given in increments of $200 or less, almost half of the total haul.
Some context is in order. Consider this: Mitt Romney, the GOP’s fundraising juggernaut, claimed just 6% of his second-quarter intake from small-dollar donors. And during his groundswell campaign in 2007, then Senator Obama made headlines by drawing a little less than a third of his $33 million second-quarter haul from donations less than $200. Now Obama’s up around 50%.”