Let’s Move: Four Years Of Showing How We’re Moving Towards A Healthier Nation
Four years ago, First Lady, Michelle Obama launched a national movement, Let’s Move!, to create a healthier future for kids and families. Four years later, Let’s Move! has moved a nation in a healthier direction, and this nation is on the move. This healthier movement is the new norm, and it is happening all over the country. From child care centers through high school and after school, from sun up to sun down, the country is moving faster every day towards a healthier future. Over the last four years, Let’s Move! has worked to create more opportunities for physical activity and to improve the overall quality of school meals. Across the nation, communities have gained access to healthy and affordable food, and families have gained the information needed to make more nutritional choices.
The Centers for Disease Control and Prevention (CDC) found obesity rates among low-income preschoolers declined, from 2008 through 2011, in 19 of 43 states and territories studied. The First Lady – in collaboration with the Partnership for a Healthier America (PHA) – launched the Drink Up campaign, an unprecedented collaboration of companies coming together to encourage Americans across the country to drink more water. It’s a simple message that everyone can do to stay energized, focused, and refreshed.
In 2010, the Partnership for a Healthier America and First Lady Michelle Obama announced a commitment with 16 companies in the Healthy Weight Commitment Foundation (HWCF) pledging to take action to reduce 1 trillion product calories by 2012 and 1.5 trillion product calories by 2015. Last month, it was announced that these food and beverage companies sold 6.4 trillion fewer calories in the United States in 2012 than they did in 2007, thus exceeding the HWCF’s 2015 goal by more than 400 percent, and this translates into a reduction of 78 calories per person in the United States per day. USDA implemented new school lunch and breakfast standards starting in the 2012-2013 academic year and implementation of the new Smart Snacks in School nutrition standards will start in the 2014-2015 school year. These standards mean the quality of food sold in school vending machines and a la carte lines will change significantly.
The most important thing Obama has done for women in terms of fashion is give them a sense of liberation to explore and experiment. Even when she is doing a sack race in the White House with Jimmy Fallon, her exercise clothes are original. “First Lady Michelle Obama has freed America from the old rules of style, from the idea that fashion has to be exclusive, that there’s one right way to dress and one group of arbiters to set the standard. She projects a new kind of glamour that is relaxed, fun, and deeply democratic,” says author Gioia Diliberto. “In subtle but fundamental ways, Michelle has transformed how we dress.
“I have always said I design for the thinking man’s sex symbol, and she defines it in every way,” says Prabal Gurung. “Every time she wears something of mine, it has given my seamstresses and tailors, my factories here in the Garment District a new zeal. They have felt a sense of pride, a renewed sense of purpose and hope. More important, what she has done is give millions of people back home in Nepal and around the world a message, a hope that with perseverance, hard work, and integrity, the dream that came true for me could also be theirs.”
She is never out of fashion for a simple reason that has nothing to do with the runway seasons: “Everyone talks about Michelle Obama’s sense of style and the firmness of her arms. It is true she loves clothes and looks amazing, and I love to see her wear vibrant colors and interesting bias cuts and show her fit and strong body,” says von Furstenberg. “But what comes across is her incredible intelligence, her caring being, her true substance. That fabric is indestructible and very colorful. It is called character.”