Rolling Stone: …. When Obama 2008 campaign manager David Plouffe likened the campaign’s email list to a television network in his campaign memoir, it was a rough analogy. But for the revamped Obama 2012 campaign, the meaning is quite literal. The YouTube and social media revolution of the last four years has given the campaign the power to produce and disseminate powerful video content that it can broadcast to a highly targeted audience of millions, effectively for free.
….. The folks in Chicago have spent next to nothing on television ads. Yet the campaign’s digital team – the biggest squad by far in Obama 2012’s massive headquarters in a downtown skyscraper – is quietly churning out nearly a video a day, designed to reengage Obama supporters, activate new volunteers, or persuade fence-sitting independents.
…. We’re seeing something really new in the history of presidential politics develop out of Chicago. This is a social-media-optimized campaign …. All of this direct communication with targeted voters is happening without the advice or consent of the mainstream media, in ways that David Plouffe could scarcely have imagined just four years ago. Meanwhile, the Mitt Romney campaign website looks like it’s still trying to catch up to Obama 2008.
Pew Research: The gender gap in presidential politics is not new. Democratic candidates have gotten more support from women than men for more than 30 years. Even so, Barack Obama’s advantages among women voters over his GOP rivals are striking.
In the Pew Research Center’s most recent national survey, conducted March 7-11, Obama led Mitt Romney by 20 points (58% to 38%) among women voters. It marked the second consecutive month that Obama held such a wide advantage over Romney among women (59% to 38% in February).
MSNBC: …. a new NBC News/Marist poll shows President Obama holding a sizable advantage over his Republican opposition in Wisconsin, which he carried in 2008 but where Republicans made big gains in the 2010 midterms.
Obama leads Romney in Wisconsin among registered voters, 52 percent to 35 percent, with 13 percent undecided. And he edges Santorum, 51 percent to 38 percent, with 11 percent undecided….
Benefitting Obama is growing optimism about the state of the economy (52 percent believe the worst is behind them), as well as a more negative perception of the Republican Party (48 percent say the Democratic Party does a better job in appealing to those who aren’t hard-core supporters, while just 32 percent say that about the GOP).
What’s more, there’s a significant gender gap: Obama leads Romney among women by 25 points (55 percent to 30 percent) and men by 12 points (50 percent to 38 percent). The president’s job-approval rating in Wisconsin stands at 50 percent.