SUBWAY Famous Fan and 18-time Olympic gold medalist Michael Phelps, joins the First Lady Michelle Obama, and famous fan Justin Tuck, and local area kids for lunch at a SUBWAY store
First Lady Michelle Obama teams up with Subway to promote a revamped kids’ menu. Olympian Michael Phelps, joins her.
White House: First Lady Michelle Obama Announces Commitment by Subway® Restaurants to Promote Healthier Choices to Kids
Today, First Lady Michelle Obama joined the Partnership for a Healthier America (PHA) and SUBWAY® along with SUBWAY® Famous Fans Michael Phelps, Nastia Liukin, and Justin Tuck at a local Washington, DC, SUBWAY® Restaurant, to announce a three-year commitment by the chain in support of her Let’s Move! initiative to promote healthier choices to kids, including launching its largest targeted marketing effort to date. In addition to strengthening its already nutritious menu offerings to kids, SUBWAY® will launch a new series of campaigns for kids aimed at increasing fruit and vegetable consumption and will set new standards for marketing products to families.
“I’m excited about these initiatives not just as a First Lady, but also as a mom,” said First Lady Michelle Obama. “Subway’s kids’ menu makes life easier for parents, because they know that no matter what their kids order, it’s going to be a healthy choice.” As part of its commitment, the SUBWAY® restaurant chain will: only offer items on its kids menus that meet strong nutritional guidelines informed by federal standards for the national school lunch program, including offering apples as a side and low-fat or non-fat milk or water as a default beverage. deliver $41 million in media value in the next three years to market healthier options to children and families, with a specific focus on increasing consumption of fruits and vegetables. This is the brand’s largest kid-focused marketing campaign to date, and includes general marketing, in-store merchandising, television, social and digital media and public relations.
SUBWAY Famous Fans Justin Tuck, and Nastia Liukin work behind the counter to serve up Fresh Fit sandwiches to First Lady Michelle Obama and local area children during an event in Washington, D.C., to announce SUBWAY Restaurants’ recent recognition by the Partnership for A Healthier America. Also pictured at left is Jared Fogle “The Subway Guy”, and famous fan Michael Phelps.