Washington Post: President Obama’s reelection campaign will begin accepting donations sent by text messages this week, marking the first foray into a potentially lucrative new avenue of grass-roots fundraising for federal candidates.
The program, announced by campaign officials early Thursday, will allow supporters to send contributions of less than $50 by texting “GIVE” to 62262 — which corresponds with the letters in “Obama.”
Officials said the service will be available almost immediately for Verizon, Sprint, T-Mobile and U.S. Cellular customers, and for AT&T and other carriers “in the near future.” Possibilities include soliciting text donations in broadcast and Internet ads and during major political events, such as the upcoming Democratic Party convention in Charlotte, N.C.
“Accepting small donations by text message will help us engage even more grassroots supporters who want to play a role by donating whatever they can afford to the campaign,” campaign manager Jim Messina said in a statement.
…. As an example of what to expect, the campaign said video screens at upcoming events could include a plea for cellphone funds that reads: “To contribute $10 to Obama for America, text GIVE to 62262.”
Vice President Joe Biden with Olympic boxing gold medalist Claressa Shields during a campaign stop at Renaissance High School, Detroit, August 22