Yahoo: The campaign team that pioneered an iPhone app for volunteer recruitment and get-out-the-vote efforts for President Obama in 2008 is out with a new tool aimed at tapping into more cash in 2012: the Obama Victory Fund mobile phone credit card donations app, with swipe attachment.
…. Organizers equipped with the small, 1-inch square attachment that plugs into a smart phone will be able to accept credit card swipes from donors, whose information will be automatically entered into the campaign’s database through the software interface downloaded on the phone.
“The idea is that if you’re at a house party or in daily interactions – at a grocery store shopping – and someone sees your Obama for America button and wants to talk to you about the campaign, you can ask for a donation and accept it right then and there,” the aide said.
The tool will be made widely available this spring, when supporters will be able to download the free app in the Apple iTunes store and obtain the swipe attachment.