Washington Post: President Obama’s reelection campaign will begin accepting donations sent by text messages this week, marking the first foray into a potentially lucrative new avenue of grass-roots fundraising for federal candidates.
The program, announced by campaign officials early Thursday, will allow supporters to send contributions of less than $50 by texting “GIVE” to 62262 — which corresponds with the letters in “Obama.”
Officials said the service will be available almost immediately for Verizon, Sprint, T-Mobile and U.S. Cellular customers, and for AT&T and other carriers “in the near future.” Possibilities include soliciting text donations in broadcast and Internet ads and during major political events, such as the upcoming Democratic Party convention in Charlotte, N.C.
“Accepting small donations by text message will help us engage even more grassroots supporters who want to play a role by donating whatever they can afford to the campaign,” campaign manager Jim Messina said in a statement.
…. As an example of what to expect, the campaign said video screens at upcoming events could include a plea for cellphone funds that reads: “To contribute $10 to Obama for America, text GIVE to 62262.”
AP: President Barack Obama’s re-election campaign is barely a month old, but Camille Gervasio and other volunteers nationwide already are hard at work. “Are you with us? Are you in?” Gervasio asks into her iPhone, dialing through a call sheet resting on her laptop to line up supporters for an election 18 months away.
In call centers like this one on the eighth floor of an office building, the president’s backers are trying to take advantage of a head start over the still-forming Republican field and the benefits of incumbency to rebuild a grassroots effort that mobilized millions of voters in 2008.
Obama’s campaign has pledged to reach out to every voter it was in contact with during his first run, a herculean 50-state organizational effort to reconnect with its supporters … the campaign also is spending much of its time and money trying to build foundations of support early in battleground states like Pennsylvania, New Mexico and Ohio…
…In some ways, Obama’s first campaign never folded. After he was elected, he turned it into an organization called Organizing for America to communicate with supporters, rally them behind his policies and encourage get-out-the-vote efforts during the midterm elections…
…Since Obama officially announced his re-election campaign in early April, his advisers have been working to reignite the grassroots campaign that was inspired by Obama’s days as a community organizer. Under the slogan “I’m In!,” volunteer events are under way across the country, from brainstorming sessions at coffee houses to holding phone banks, house parties and door-to-door neighborhood canvassing events……