Rolling Stone: …. When Obama 2008 campaign manager David Plouffe likened the campaign’s email list to a television network in his campaign memoir, it was a rough analogy. But for the revamped Obama 2012 campaign, the meaning is quite literal. The YouTube and social media revolution of the last four years has given the campaign the power to produce and disseminate powerful video content that it can broadcast to a highly targeted audience of millions, effectively for free.
….. The folks in Chicago have spent next to nothing on television ads. Yet the campaign’s digital team – the biggest squad by far in Obama 2012’s massive headquarters in a downtown skyscraper – is quietly churning out nearly a video a day, designed to reengage Obama supporters, activate new volunteers, or persuade fence-sitting independents.
…. We’re seeing something really new in the history of presidential politics develop out of Chicago. This is a social-media-optimized campaign …. All of this direct communication with targeted voters is happening without the advice or consent of the mainstream media, in ways that David Plouffe could scarcely have imagined just four years ago. Meanwhile, the Mitt Romney campaign website looks like it’s still trying to catch up to Obama 2008.
Pew Research: The gender gap in presidential politics is not new. Democratic candidates have gotten more support from women than men for more than 30 years. Even so, Barack Obama’s advantages among women voters over his GOP rivals are striking.
In the Pew Research Center’s most recent national survey, conducted March 7-11, Obama led Mitt Romney by 20 points (58% to 38%) among women voters. It marked the second consecutive month that Obama held such a wide advantage over Romney among women (59% to 38% in February).
MSNBC: …. a new NBC News/Marist poll shows President Obama holding a sizable advantage over his Republican opposition in Wisconsin, which he carried in 2008 but where Republicans made big gains in the 2010 midterms.
Obama leads Romney in Wisconsin among registered voters, 52 percent to 35 percent, with 13 percent undecided. And he edges Santorum, 51 percent to 38 percent, with 11 percent undecided….
Benefitting Obama is growing optimism about the state of the economy (52 percent believe the worst is behind them), as well as a more negative perception of the Republican Party (48 percent say the Democratic Party does a better job in appealing to those who aren’t hard-core supporters, while just 32 percent say that about the GOP).
What’s more, there’s a significant gender gap: Obama leads Romney among women by 25 points (55 percent to 30 percent) and men by 12 points (50 percent to 38 percent). The president’s job-approval rating in Wisconsin stands at 50 percent.
Greg Sargent: In a speech to the United Auto Workers just now, Obama defended his decision to bail out the auto industry, lacing into Mitt Romney with withering derision. But this speech was about more than the auto-bailout. It was Obama’s case for reelection.
This speech constituted Obama’s most ambitious effort yet to weave his defense of the auto rescue into the larger contrast he will try to draw between his vision and the “you’re on your own” ideology he will accuse Republicans of representing.
…. today’s speech was important: It revealed that the alternate reality Romney has been functioning in throughout the GOP primary is soon going to give way to another reality entirely, a general election reality — and Romney, presuming he will be the nominee, will soon collide with it.
Michael Tomasky: Ideological rigidity and Obama hatred led Republicans to reject the auto bailout. Now they’re doubling down on their opposition – and surrendering Michigan in the general election.
Michiganders, take pride: your 2012 primary will go down in American political history as perhaps the single most eye-popping case ever of a party’s demands on its candidates during the primary fight reducing its chance of winning the state in November from something not far from half to near zero. This is especially true if Rick Santorum manages to pull the upset and go on to be the nominee; Barack Obama’s campaign wouldn’t have to spend one thin dime in Michigan and would still win by at least 15 points. But it’s true also if unfavorite son Mitt Romney manages to win. Horse-race polls that once showed a tough battle between the two now project an Obama blowout.